Dynamic Creative Optimization - How AI Enhances Ad PerformanceAI is revolutionizing ad creative in a number of innovative ways. One of these methods is called dynamic creative optimization (DCO).DCO uses data to assemble ad elements into unique compositions. For example, a product retargeting ad might show the last product the user viewed on the br… Read More

Comprehending First-Touch Vs. Last-Touch AttributionUnderstanding first-touch attribution designs can aid marketers identify which channels or campaigns are best at driving preliminary involvement. This version offers all conversion credit history to the very first touchpoint, such as a paid advertisement or social blog post.Last-touch acknowledgme… Read More